B2B scenarios for your storefront
See how teams implement advanced login, company onboarding, and access control on Shopify Plus Customer Accounts.
Common B2B setups across Shopify Plus
Real-world patterns for authentication, onboarding, and wholesale access—without forcing a single email OTP path for every buyer.
Multiple authentication options
Enable email-password, OTP, and corporate SSO so employees, buyers, and partners each sign in with approved methods.
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Role-based storefront visibility
Restrict catalogs, pricing, and pages by organization and role so wholesale content stays with verified contacts.
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Company registration with approvals
Capture company details on the storefront, review submissions, and approve only verified wholesale accounts.
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Separate login and sign-up flows
Dedicated paths for wholesale vs retail so each audience uses the right authentication without shared friction.
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Domain-based company assignment
Auto-map verified users to approved companies at login using email domains—no manual linking for every new buyer.
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Company admin portals
Let company admins invite users, assign roles, and update locations without merchant support for every change.
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