B2B scenarios for your storefront
See how teams implement advanced login, company onboarding, and access control on Shopify Plus Customer Accounts—with real setups you can copy for your own store.
Flexible login with passwords, OTP, SSO, and social login combined your way; separate login and sign-up journeys for B2B and B2C customers; company onboarding with approval workflows and auto-assignment; domain-based company and contact assignment after registration; self-service portals for company admins to manage users and roles; role-based access to catalogs, pricing, and pages; and branded, embedded login experiences instead of Shopify's default screen.
Common B2B setups across Shopify Plus
Real-world patterns for authentication, onboarding, and wholesale access—without forcing a single email OTP path for every buyer.
Multiple authentication options
Enable email-password, OTP, and corporate SSO so employees, buyers, and partners each sign in with approved methods.
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Role-based storefront visibility
Restrict catalogs, pricing, and pages by organization and role so wholesale content stays with verified contacts.
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Company registration with approvals
Capture company details on the storefront, review submissions, and approve only verified wholesale accounts.
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Separate login and sign-up flows
Dedicated paths for wholesale vs retail so each audience uses the right authentication without shared friction.
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Domain-based company assignment
Auto-map verified users to approved companies at login using email domains—no manual linking for every new buyer.
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Company admin portals
Let company admins invite users, assign roles, and update locations without merchant support for every change.
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Branded, embedded login experience
Replace Shopify's fixed hosted login with a storefront-aligned, embeddable login interface—colors, logo, and all.
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