Shopify B2B customer login

Enable seamless login to Shopify Customer Accounts with username-password, email or phone OTP, and SSO using corporate or social credentials. Separate B2B and B2C login flows deliver faster access and a login experience aligned with how your buyers work.

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Supported login methods

Mix and match what your segments need—without forcing a single Shopify default for every user.

Key features for Plus B2B customer accounts

Username-password for B2B

Use email and password instead of the default email OTP flow where it improves adoption—especially when moving from legacy systems.

Multiple combinations

Offer OTP, password, or SSO through corporate or social IdPs so each segment signs in the right way.

Multiple identity providers

Connect Okta, Entra ID, Keycloak, and others so each organization keeps its own SSO path.

Role-based access

Restrict storefront visibility so users only see what matches their organization and role.

Separate B2B and B2C flows

Dedicated login or sign-up pages and different methods for wholesale vs retail customers.

Embedded login forms

Present login options on dedicated pages without sending buyers through generic Shopify defaults.

Popular use cases

See how teams combine authentication options and access rules on Plus.

Multiple authentication options

Enable email or phone OTP, password, enterprise SSO, and social login so every audience authenticates through approved methods.

Granular access control

Restrict B2B products, collections, and pages by company and role so users only see what they should.

Separate B2B and B2C authentication

Configure different pages and methods for retail vs wholesale so enterprise requirements do not slow B2C checkout.