Shopify B2B customer login
Enable seamless login to Shopify Customer Accounts with username-password, email or phone OTP, and SSO using corporate or social credentials. Separate B2B and B2C login flows deliver faster access and a login experience aligned with how your buyers work.
Trusted by teams worldwide
Why B2B merchants need efficient login
B2B stores serve buyers, employees, partners, and B2C shoppers—each with different access needs. Relying only on email OTP limits how you manage authentication and permissions.
Customer Accounts defaults
Email OTP alone constrains Plus B2B authentication options when you need passwords or SSO.
Mixed audiences
Employees expect corporate IdP login; B2C may need lighter flows—both on the same store.
Enterprise expectations
Buyers want familiar, compliant sign-in—not a one-size OTP path for everyone.
Access control
Distinct login and sign-up paths support stronger B2B access control after authentication.
Supported login methods
Mix and match what your segments need—without forcing a single Shopify default for every user.
Email and password
Familiar username and password for B2B users on Customer Accounts.
Email OTP
Passwordless login via OTP to the registered email when that fits your policy.
Phone OTP
Mobile-friendly authentication with OTP to the customer’s phone.
SSO and social
Corporate SAML/OIDC SSO or social providers where appropriate.
Key features for Plus B2B customer accounts
Username-password for B2B
Use email and password instead of the default email OTP flow where it improves adoption—especially when moving from legacy systems.
Multiple combinations
Offer OTP, password, or SSO through corporate or social IdPs so each segment signs in the right way.
Multiple identity providers
Connect Okta, Entra ID, Keycloak, and others so each organization keeps its own SSO path.
Role-based access
Restrict storefront visibility so users only see what matches their organization and role.
Separate B2B and B2C flows
Dedicated login or sign-up pages and different methods for wholesale vs retail customers.
Secure password recovery
Password reset for B2B users on email-password without breaking the overall experience.
Popular use cases
See how teams combine authentication options and access rules on Plus—details on the use cases page.
Multiple authentication options
Enable email or phone OTP, password, enterprise SSO, and social login so every audience authenticates through approved methods.
Granular access control
Restrict B2B products, collections, and pages by company and role so users only see what they should.
Separate B2B and B2C authentication
Configure different pages and methods for retail vs wholesale so enterprise requirements do not slow B2C checkout.
FAQ
Can we control what B2B users see after login?
Yes. Apply role-based controls for products, pages, and actions so access matches each user’s responsibilities.
Can B2B users sign in with corporate SSO?
Yes. Connect SAML/OIDC identity providers so employees use existing corporate credentials.
Can we turn off default OTP for B2B?
Yes. Replace mandatory email OTP with password, phone OTP, SSO, or social login based on your requirements.
Can different companies use different SSO providers?
Yes. Multiple IdPs can coexist so each B2B organization uses its own corporate provider on the same store.