Use case
Flexible Login for Shopify Customer Accounts
Shopify's default email OTP login does not account for every customer's preferred way to sign in. Give employees, customers, and partners more choice with email-password, phone OTP, SSO, social login, alongside Login with Shop configured through miniOrange Customer Accounts Login solution.
Scenario
Shopify's Default Email OTP Flow Limits Login Options
A Shopify Plus merchant with a diverse user base (customers, employees, B2B partners) needed more flexibility with different authentication requirements, without forcing every user into the same sign-in flow.
One authentication method for every user
Shopify Customer Accounts uses email OTP as the default authentication method, limiting flexibility for customers who prefer familiar login experiences.
Different users, different authentication requirements
Customers, employees, and partners have different login preferences, but the default experience offers limited choice in how they authenticate.
Moving away from legacy login without adding friction
Moving users from familiar legacy login workflows to a new experience can create friction and disrupt established access patterns.
Solution
Enable Multiple Authentication Methods with miniOrange
miniOrange Customer Accounts Login gave the merchant control over how customers authenticate, allowing multiple methods to work together instead of forcing everyone through a single login flow.
- Give customers the option to continue signing in using email-password to preserve the legacy login experience.
- Support email and phone OTP for customers who prefer not to manage passwords.
- Allow enterprise customers to login via single sign-on using existing IDP credentials.
- Offer convenient social login through supported providers.
- Configure multiple login methods alongside Shop Login to accommodate diverse user groups and authentication requirements.
Customer Journey
Shopify Customer Accounts Login Journey
With multiple authentication methods enabled, users can choose how they want to authenticate while continuing to access Shopify Customer Accounts.
- Preserve familiar login workflows during Customer Accounts migration
- Support varying authentication requirements without changing the account experience
- Keep the sign-in experience connected to the customer's existing Shopify account
How customers sign in with multiple login methods
Access login page
Reach Shopify Customer Accounts login page via storefront or entry point.
Select method
Choose from multiple sign-in options (password, OTP, SSO)
Complete authentication
miniOrange authenticates user through the selected method and verifies their credentials.
Continue to the account
Authenticated user is redirected to Shopify Customer Accounts to continue usual activities.
FAQs
Can I offer multiple login methods on Shopify Plus Customer Accounts?
Yes. miniOrange Customer Accounts Login lets you configure multiple authentication methods, including email-password, email OTP, phone OTP, SSO, social login, and Login with Shop.
Can I continue supporting legacy email-password login with Shopify Customer Accounts?
Yes. You can preserve familiar username-password login for customers who prefer traditional credentials while also offering passwordless options like phone/email OTP and SSO.
Can different users choose different authentication methods?
Yes. You can make multiple authentication methods available on the login page, allowing employees, customers, and partners to choose the method that best suits their access needs.
Related
Related Use Cases
Separate B2B & B2C Login
Create dedicated login and sign-up journeys with authentication methods customized to each audience.
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Build Branded Login Experience
Create a fully customized, storefront-aligned login experience instead of Shopify's fixed hosted login page.
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B2B login overview
See the full authentication toolkit for Plus Customer Accounts.
Explore B2B loginReady to implement B2B login and onboarding in your Shopify store?
Explore pricing, install the app, or connect with our team.