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Use case

Separate B2B & B2C Login on Shopify Plus

Shopify Plus Customer Accounts provide a single authentication flow, making it difficult to tailor login for different customer types. Create separate B2B and B2C login and sign-up journeys with authentication methods customized to each audience, using miniOrange Customer Accounts Login.

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Retail and wholesale teams collaborating on a shared commerce program

Scenario

Different customer types, different login requirements

A single Shopify Plus storefront may serve both retail shoppers and business buyers, but each audience can require a different authentication experience.

B2C customers need a simpler path

Retail shoppers typically need a quick, passwordless way to access their accounts without being presented with business-specific authentication options.

B2B customers need a dedicated experience

Business buyers need a login journey designed around their organizational access requirements, rather than the same experience used by individual shoppers.

One login flow creates an uneven experience

Using the same authentication journey for both audiences can make B2C login unnecessarily complex while limiting the flexibility available for B2B customers.

Solution

Tailor B2B & B2C login experiences with miniOrange

miniOrange Customer Accounts Login lets Shopify Plus merchants create separate authentication journeys for B2B and B2C customers, while keeping both experiences within the same storefront.

  • Create dedicated login and sign-up pages for B2B and B2C customers.
  • Configure different authentication methods for each audience, including email-password, email/phone OTP, SSO, and social login.
  • Provide B2C customers with a direct passwordless login experience.
  • Give B2B customers dedicated login flows aligned with their authentication requirements.
  • Guide customers to the appropriate authentication journey based on their account type.
Explore B2B login
Customer choosing a login method on a commerce storefront

Guide

Guide each customer to the right login experience

Direct B2B and B2C customers through separate authentication paths, while keeping the storefront and customer account experience connected.

  • Retail shoppers and wholesale buyers can be directed to dedicated B2C & B2B login or sign-up.
  • Configure the authentication options and login experience separately for each customer type.
  • Align post-authentication steps with the experience configured for B2B or B2C customers.
Product team reviewing a user journey on a laptop

B2B Customer Journey

B2B path
1

Access B2B Login

Open B2B login/sign-up page through a designated entry point.

2

Select Authentication

Select authentication method configured for B2B login (password, SSO).

3

Complete authentication

Provide credentials or verification details to complete selected authentication flow.

4

Continue to storefront

Continue to configured post-login destination in Shopify Plus storefront.

B2C Customer Journey

B2C path
1

Access B2C Login

Open B2C login/sign-up page from the storefront or a dedicated retail entry point.

2

Select Authentication

Choose how to authenticate from options configured for B2C login (OTP, social login).

3

Complete Login

Complete selected login flow by providing required credentials or verification details.

4

Continue to Storefront

Return to configured post-login destination in Shopify Plus (cart, product page, etc).

FAQs

Can I create separate login and sign-up experiences for B2B and B2C customers?

Yes. miniOrange Customer Accounts Login lets you create dedicated login and sign-up experiences for B2B and B2C customers, with each journey configured for its respective audience.

Can I provide different authentication options for B2B and B2C customers?

Yes. You can configure authentication methods independently for each customer type. For example, B2B customers can use SSO or email-password login, while B2C customers can use OTP or social login.

Can I keep separate B2B and B2C login experiences in the same Shopify Plus store?

Yes. miniOrange Customer Accounts Login lets you configure distinct authentication experiences without requiring separate Shopify Plus storefronts. Both customer journeys remain connected to the same store and Customer Accounts.

Can B2B and B2C customers be redirected to different pages after login?

Yes. You can configure post-login destinations for each journey so customers can be directed to the storefront, account area, or other relevant page based on their customer type.

Related

Flexible Login for Shopify Customer Accounts

Combine password, OTP, SSO, and social login with Shop app login so every audience authenticates through approved methods.

View use case

Build Branded Login Experience

Create a fully customized, storefront-aligned login experience instead of Shopify's fixed hosted login page.

View use case

B2B login overview

See the full authentication toolkit for Plus Customer Accounts.

Explore B2B login

Ready to implement B2B login and onboarding in your Shopify store?

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