Separate B2B and B2C authentication
Configure different login and sign-up pages and methods for retail vs wholesale so enterprise requirements do not slow B2C checkout.
A mixed storefront needed simple retail login while B2B buyers followed enterprise-ready paths. Separate pages and methods steered each audience to the right experience without forcing one OTP policy on everyone.
Wholesale buyers use corporate SSO or password flows; retail shoppers keep lighter OTP or social sign-in on dedicated URLs.
Explore B2B login