Flexible Login for Shopify Customer Accounts
Support flexible authentication for Shopify Plus Customer Accounts with username-password login, email/phone OTP, enterprise SSO, or social login, in combination with Shop app login. Create distinct login journeys for B2B and B2C customers, with customized login and sign-up experiences embedded directly within your storefront.
Why Shopify B2B needs advanced authentication and user management
Flexible login for B2B
Username-password, OTP, and corporate SSO—beyond default email OTP.
Multiple authentication options
Mix methods to match employees, buyers, and partners.
Company Onboarding
Registration requests, approvals, and branded email templates.
Real-time company assignment
Map users to companies using verified email domains at login.
Role-based access
Control catalogs, pricing, and tasks by role and organization.
Storefront visibility
Keep wholesale content exclusive to verified company contacts.
Supported Login Methods
Note: Combine Shop app login with any of these authentication methods, so buyers can choose the login flow that works best for them.
Customer Login in Shopify Plus - Key Features
Flexible Authentication Methods
Combine multiple login options (email-password, email/phone OTP, SSO/social login) so users can sign in using their preferred method
Shop App Login Compatibility
Combine “Login with Shop” with password login, OTP, SSO, or social login for a flexible & tailored customer login experience
Separate B2B & B2C Login Flows
Use dedicated login & sign-up pages with different authentication methods for wholesale and retail customers on the same storefront
Embedded Login on Storefront Pages
Present login options (full-page redirects, popups, drawers, dropdowns) embedded on the storefront, instead of the default Shopify login
Login Page Customization
Create a branded login experience with custom colors, typography, logos, messaging, and other visual elements that match your storefront
Role-Based Storefront Access
Restrict storefront visibility so users only see products, pages, and pricing that match their organization and assigned role.
Popular Use Cases for Plus Stores
Flexible Login Combinations for Shopify Customer Accounts
Combine multiple login options like username-password, email or phone-based OTP, enterprise SSO, social login, alongside login via Shop app, so customers can access Customer Accounts using their preferred methods.
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Dedicated Login Flows for B2C/B2B Customers
Create distinct login experiences for B2B and B2C customers with separate authentication methods, customized login pages, and access controls on the same Shopify Plus storefront.
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Embedded Login Experience with Customization Support
Create a customized login experience with full control over colors, typography, logo placement, branded elements, and custom text, embedded directly on the storefront in multiple formats (full-page redirect, popup, drawer, or dropdown).
Learn moreFrequently Asked Questions
Explore common questions related to login in Shopify Customer Accounts or contact our team for detailed guidance.
Is there a free trial for the Shopify Customer Accounts Login app?
Yes. Scale and Growth plans include a 15-day free trial so you can validate flexible login experiences on Customer Accounts.
Which login methods are supported?
The Customer Accounts Login app supports multiple store embedded login methods (email-password, email or phone OTP, enterprise SSO, social login), alongside Shop app login, on a single store.
Can we mix B2B and B2C authentication?
Yes. You can create separate login and signup experiences for B2B and retail customers in Shopify Plus using the Customer Accounts Login solution, allowing each audience to use authentication methods that match their purchasing journey.
What happens if we exceed login limits?
Plans include monthly unique login allotments (1k on Scale, 2k on Growth). Contact us to adjust limits as you scale.
Do you provide setup support?
Yes. The miniOrange team can help with implementation, identity provider setup, and access control configuration for Shopify Plus stores.