Multiple authentication options
Enable email or phone OTP, password, enterprise SSO, and social login so every B2B audience authenticates through approved methods on Customer Accounts.
A diverse B2B audience needed more than Shopify’s default email OTP. The store enabled email and phone OTP, email-password, enterprise SSO, and social login so each segment could use familiar, compliant methods without breaking wholesale workflows.
Teams map authentication policies by role—buyers, employees, and partners—while keeping a single Customer Accounts foundation on Plus.
Explore B2B login